Sales, Marketing & Customer Service

Get to know your customer with an AIM short course.

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Download AIM's full training directory here.
 

Why up-skill?

Every member of a business should understand the three key areas of Sales, Marketing and Customer Service. So whether you are a sales or marketing professional, or you’ve had no experience at all, AIM’s suite of Sales, Marketing & Customer Service short courses will give you the underpinning knowledge and confidence you need for a strong career in the field.

What's more, if you train in January 2016 you can benefit from a HUGE 20% discount!*

Courses are available in: Adelaide, Melbourne, Sydney, Brisbane, Tasmania, Launceston, Gold Cost, and regional QLD.

Breaking the ice: download your guide to building rapport here.

DOWNLOAD HERE


Customer Service and Communication Courses

The Building Client Relationships short course provides valuable insight into building sales, retaining business and increasing referrals through the development of successful long-term client relationships. It explores how to identify, differentiate and customise solutions with new and existing clients and how to leverage enhanced interpersonal skills for success.

Who should take this course? If you are in a sales related role with responsibility for delivering on client needs and developing and maintaining ongoing relationships.

Key learning outcomes:

  • Identify and respond to the needs and expectations of different clients
  • Network effectively to build and maintain client relationships
  • Customise products and services to meet client needs
  • Develop client loyalty plans

Download AIM's Directory above for more information or click here for dates and enrolments.

The Customer Service short course explores the essence of truly exceptional customer service and provides you with the skills and knowledge to respond to customer and client needs. By examining all customer touch points and focussing on professional communication, this course will help you manage and monitor the effectiveness of your service to customers.

Who should take this course? You're in a customer focused role or manage a customer service team.

Key learning outcomes:

  • Identify and respond to internal and external customer requirements
  • Support the implementation of service strategies and evaluate and report on service levels
  • Apply key communication skills in customer interactions
  • Understand and apply customer service policies and procedures
  • Handle customer complaints

Download AIM's Directory above for more information or click here for dates and enrolments.

Sales Techniques and Team Management Courses

The Essential Selling Skills short course provides you with the framework to manage your sales activities and the practical skills to identify prospects and present compelling solutions. You will learn techniques to successfully identify and negotiate sales opportunities to improve your sales results.

Who should take this course? Your role involves identifying, creating and/or responding to sales opportunities; or if you simply want to improve your sales skills.

Key learning outcomes:

  • Understand the changing sales environment and buyer behaviour
  • Identify and qualify prospects, and manage prospect information
  • Prepare and present sales solutions
  • Manage buyer resistance through effective negotiation and product knowledge

Download AIM's Directory above for more information or click here for dates and enrolments.

The Key Account Management short course will provide you with the tools and techniques to develop and implement tailored key account management strategies for your organisation.

Who should take this course? You're an account manager, sales manager or you're looking to develop your career in this area.

Key learning outcomes:

  • Identify and segment key accounts and their profitability
  • Identify opportunities to add value and provide a total business experience
  • Create and implement client focused service strategies
  • Develop and implement contract management and communication plans

Download AIM's Directory above for more information or click here for dates and enrolments.

The Managing Your Sales Team short course provides the specific skills required by the modern sales manager to achieve results through the efforts of the sales team. Focusing on creating a high performance sales culture, you will learn the skills to recruit, develop and manage your sales team for results.

Who should take this course? You are a sales manager or team leader looking to develop a peak performance sales team.

Key learning outcomes:

  • Identify strategic direction and establish sales performance targets
  • Develop a sales and operational plan
  • Lead, coach and manage each member of your sales team towards high performance
  • Monitor and review the sales plan

Download AIM's Directory above for more information or click here for dates and enrolments.

Marketing Courses

The Marketing Fundamentals short course explores the role of marketing within the organisation. Exploring the concepts of research, planning, segmentation and positioning, you will learn how marketing activities support the attainment of business goals.

Who should take this course? If you are currently new to a marketing role or looking to learn more about all aspects of the marketing function.

Key learning outcomes:

  • Align marketing strategies to organisational goals and priorities
  • Implement planning and control processes
  • Audit internal and external environmental forces
  • Undertake research and know your market
  • Establish your market position
  • Build your brand profile

Download AIM's Directory above for more information or click here for dates and enrolments.

The Strategic Marketing short course examines all facets of strategic marketing from market analysis and customer profiling to segmentation and brand positioning. You will learn the benefits of adopting strategic marketing tools and how they can support you in growing your organisation, protecting your market position and building customer loyalty.

Who should take this course? You are a product, brand or marketing manager or you're looking to advance your career in marketing.

Key learning outcomes:

  • Analyse environmental forces that impact on marketing plans
  • Undertake quantitative and qualitative research and analyse trends
  • Develop offensive and defensive strategies for competitive advantage
  • Position your brand for market dominance
  • Implement marketing strategies and monitor performance

Download AIM's Directory above for more information or click here for dates and enrolments.


For more courses and detailed information, fill out the form above for a full directory.

For more courses and detailed information, fill out the form above for a full directory.


 

 

Why AIM?

Payment support available

Payment support available

75 years in the businss

The number of years we've been in the business

25,000 professionals

We train over 25,000 professionals each year

100 short course and qualifications

The number of short courses & qualifications we offer

Practical real world learning

Practical, real-world learning

*For short course discount terms and conditions please click here.